BAGS

When it comes to saving, everyone comes to Auchan. 

Client Capability Sector Date
Auchan
Advertising Retail 2022

Business Objective: Help Auchan change its price perception with “Cabaz da Poupança” – a bag of food items with a fixed monthly price.

Creative Strategy: Use the superior brand recognition of Auchan’s portuguese main competitors in our favor.

← Peace Talk Table For Two
→ Embrace the World
View