ESCAPE THE LOCKDOWN

The lockdown campaign that reminded people of a way to step outside without leaving their homes.

Client Capability Sector Date
LEYA
 Advertising, Digital Editorial 2020
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Business Objective:  Keep Leya bookstore relevant when people are confined to their homes during the emergency state caused by the Covid-19 pandemic.

Creative Strategy:  Present books as the perfect way to escape our surroundings.

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