NAME CHANGER

A name change designed to change mentalities.

Client Capability Sector Date
Penguin Random House
 PR, Digital, Experience Editorial 2023

Business Objective: Reinforce Penguin Random House’s role as a positive force in society.

Creative Strategy: Use a social convention to launch a conversation around women representation in society.

← Move to nature. Switch to Iberdrola.
→ Gerber
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