LOOKING FOR HAPPINESS

Reminding how happiness often springs from life's simple joys, much like savouring an Olá ice cream.

Client Capability Sector Date
OLÁ
 Advertising Food 2022

Business Objective: Put Olá ice creams on everyone's mind for the summer.

Creative Strategy:  Create a summer hit with a Portuguese version of the nostalgic 'Hello' ("Olá" in Portuguese) by Lionel Ritchie.


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