THE UNKNOWN PICTURES

We never think we’ll forget those we consider unforgettable

Client Capability Sector Date
Alzheimer’s Association Portugal
 Advertising, PR Health Awareness 2021

Business Objective: Raise awareness about the imminence of Alzheimer’s Disease and the need to prevent it.

Creative Strategy: We entered people’s homes and switched the loved ones on their pictures to show how Alzheimer’s feels like.

← Looking for happiness
→ Video Call to Action
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